Immune health trends and solutions – product development guide

If there is a silver lining to the COVID-19 pandemic, it’s that this global crisis has pushed health to the forefront of consumers’ minds. Along with practicing social distancing, running errands only when necessary and taking other measures to lessen their risk of exposure to the virus, Americans everywhere are reevaluating their diet and lifestyle habits. Consumers are aiming to bolster their immune system against the coronavirus—or any other pathogen that could cross their path—both now and down the line. In other words, they want to prepare their bodies as best they can. 

While tried-and-true immune health solutions such as elderberry, vitamin C and zinc will continue selling well this coming year, now is also a prime time to introduce innovative new options. There is a larger captive audience for immune support than perhaps ever before—and there are so many different ways in which dietary supplement ingredients can influence the immune system.