SupplySide West Podcast 23: Past, Present and Future of Sports Nutrition

Mark LeDoux, chairman and CEO, Natural Alternatives International (NAI), has been in the health and nutrition for more than 20 years, and he’s seen scope of the sports nutrition market change in several ways. In this podcast, LeDoux and Sandy Almendarez, Editor in Chief, INSIDER, discuss where we’ve been, current challenges and the plans for future growth.

Mark LeDoux, chairman and CEO, Natural Alternatives International (NAI), has been in the health and nutrition for more than 10 years, and he’s seen scope of the sports nutrition market change in several ways. In this podcast, LeDoux and Sandy Almendarez, Editor in Chief, INSIDER, discuss where we’ve been, current challenges and the plans for future growth. In addition, they discuss:

  • Growth of the health and nutrition industry to included larger brands and more consumers who turn to supplements to improve their health,

  • How the trend of authenticity is affecting the sports nutrition market, from supply chain transparency to substantiated claims,

  • How industry can respond to the reissued new dietary ingredients (NDI) draft guidance by working with other industry members, Congress and FDA.

About the Authors

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

Mark LeDoux

Mark A. LeDoux is founder, chairman and chief executive officer of Natural Alternatives International Inc. an organization established in 1980 with facilities in the U.S. and Switzerland engaged in the research, design and manufacture of nutritional supplement programs and products for multinational clients. He is a proud member and leader of many industry organizations.

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