Healthy INSIDER Podcast 83: Takeaways from NPA's Big Natural

Sandy Almendarez, editor in chief, and Rachel Adams, managing editor, discuss the top takeaways from the Natural Product Association's (NPA) newly launched event, The Big Natural, Las Vegas, June 7-9.

The Natural Products Association (NPA) hosted its inaugural meeting of The Big Natural in Las Vegas, June 7-9. The event focuses on the business of the natural products industry, and dives into big picture issues impacting the industry. Sandy Almendarez, editor in chief, and Rachel Adams, managing editor, discuss the top takeaways from The Big Natural, including:

  • Regulations and consumer perception regarding “natural”;

  • Efforts by retailers to ensure quality and safety of supplements and natural products; and

  • Increased use of e-commerce by consumers and the convergence of retail channels.

Links and Resources:

 

Got feedback? Email Adams at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

About the Authors

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

Rachel French

Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of SupplySide Supplement Journal (formerly Natural Products Insider), where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both SupplySide Food & Beverage Journal and SupplySide Supplement Journal.

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