Mintel: U.S. Leads World in Organic Product Introductions

Mintel: U.S. Leads World in Organic Product Introductions

CHICAGOThe United States isthe top producer of new organic and all-natural non-food products, according toMintel Internationals Global New Products Database (GNPD).

In 2004, Mintels GNPD monitored new organic or all-naturalproduct introductions around the world and found the category doubled since2002. The United States in particular showed significant gains within theorganic food and beverage market, hitting $5.3 billion, an increase of more than80 percent from $2.4 billion in 2001.

We are seeing companies increasingly offering consumers newways to take better care of themselves, said Lynn Dornblaser, director ofGNPD consulting services. Today, especially in the United States, this oftentranslates to products that have an organic or all-natural positioning. Whileorganic and natural products were originally seen mostly in food and beverage,we now see these claims appearing more regularly on non-foods, especiallypersonal care products.