Natural and Organic Ingredients to be Explored at HBA

NEW YORK--With consumer interest driving strong growth, natural and organic materials are on the radar of cosmetics and personal care product development teams. To assist these professionals in accessing the critical information needed to make decisions and development plans for the future, the HBA Global Expo Educational Program has targeted sessions in the organics and naturals marketplace. With more than 50 sessions and 200 speakers, the 16th Annual HBA Global Expo & Conference, Sept. 9-11 at the Javits Center in New York, also covers marketing and technical topics to present the latest information on the entire product development cycle.

Covered in the naturals program will be the latest insight and consumer trends into a new generation of products and services that target well-being and beauty in addition to environmental and green economy issues which are increasingly important to todays society. Sessions include: Going Green Gets Going; The Blossom Story: Creating A Holistic Skincare Line; Lohas Market: How to Connect with the Conscious Consumer: The Natural Products Association Standard For Personal Care; and Certified Organics: The Undeniable Market Pull. The HBA Marketing Program will offer sessions on sustainable packaging and the business opportunities in the Middle East, Latin America, India, China, and Russia markets as well as focus on new ingredient developments, branding strategies, trends, and product discoveries.

The Technical Program delves into alternative preservatives, sustainable and natural resources, functional and renewable ingredients, Chinese and ayurvedic herbals, certification issues, and more to help marketers and retailers capitalize on the changing dynamics of consumer habits and brand connections.

Complementing the educational agenda is an exhibit floor showcasing a full spectrum of international products and services, including: private label, contract manufacturing, ingredient suppliers, prestige and mass market packaging components, delivery systems, design houses, raw materials and analytical and testing devices, biotechnology processes, nutraceuticals, cosmeceuticals, nutricosmetics, oral cosmetics, and senso-cosmetics. New natural products, packaging materials, and services are expected to be showcased by many of the HBA exhibitors including Alcan Packaging Beauty, Asepta Laboratories, Cosmetic Solutions, The Forever Group, HanDaiD Enterprises, Interfashion Cosmetics, LaneLabs, Nestle, Platinium USA, Silab, and Twincraft Soap.

On-line registration for HBA Global Expo can be found here.

(Source: HBA Global Expo)