Delivery systems dispatch growth, opportunity – product development guide

Consumers are embracing the convenience and delightful taste of alternative supplement formats like chews, melts, powders, shots and the ever-popular gummy. In 2023, these non-pill formats captured a staggering 65% market share, with gummies alone accounting for 24.4% of total supplement sales. This shift presents a massive opportunity for formulators and brands to develop cutting-edge products that meet evolving consumer demands.

However, formulating successful alternative delivery systems is a complex endeavor that requires deep expertise and careful consideration of various factors. Choosing the right ingredients, with optimal bioavailability and compatibility with the delivery format, is crucial for product efficacy. Selecting the appropriate delivery technology that aligns with the supplement's characteristics and desired attributes is also important.

Don’t forget the need for appealing flavors, textures, appearances, and aromas that enhance consumer experience and drive product adoption. And formulating with clean, label-friendly ingredients to meet consumer preferences for transparency is also key. This month’s comprehensive product development guide equips brands with the knowledge and insights to overcome challenges and unlock the full potential of innovative delivery systems.