Natural Products Insider: Then and now — Creatine investigations

Just as it was in 1998, the dietary supplement industry must continue to ensure its products are safe and continue to defend its products when their safety is prematurely or inaccurately questioned, writes Jon Benninger, vice president and market leader at Informa Markets.

Jon Benninger

January 6, 2023

2 Min Read
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This series looks back at the stories we were covering in Natural Products Insider 25, 20, 15, 10 and 5 years ago this month. In addition to providing some interesting history, I explore why these stories are still relevant today.

Then (January 1998): Twenty-five years ago, in January 1998, we reported FDA was investigating the possible role of creatine supplementation in the deaths of three NCAA wrestlers who died during rigorous workouts to lose weight.

The situation resulted in widespread media coverage, including stories in USA Today and Sports Illustrated questioning weight loss techniques in the sport, and the safety of creatine use. This situation was unfolding at the same time steroid use in sports was getting wide attention and the safety of ephedra and ephedrine alkaloids was being questioned.

Reports indicated the athletes were wearing rubber suits and sweat suits while exercising, and one medical examiner’s report ruled the official cause of death of one of the athletes to be heat stroke. Two industry trade associations, the Council for Responsible Nutrition (CRN) and National Nutritional Foods Association (now the Natural Products Association, or NPA), responded with statements defending the safety of creatine supplementation.

Coverage on the television program “Primetime Live” questioned the use of rubber suits but did not reference creatine. Later that year, in April 1998, FDA stated creatine was not a primary cause or major factor in the deaths.

Now: These events from a quarter-century ago are relevant today because the safety of supplement use is still a topic of discussion. Most recently, white mulberry leaf was cited as a potential contributor to the death of Lori McClintock, wife to U.S. Rep. Tom McClintock. The story was widely reported in the media, with suggestions that dietary supplement safety was a factor.

Later reporting challenged this notion, indicating the attribution to white mulberry was not supported and the white mulberry purportedly found in McClintock’s system was a leaf of the plant, which would not have come from a dietary supplement.

Just as it was in 1998, the dietary supplement industry must continue to ensure its products are safe and continue to defend its products when their safety is prematurely or inaccurately questioned. And if a safety issue does arise due to quality control, adulteration or other issues, industry must continue to respond quickly and transparently.

About the Author

Jon Benninger

Informa

Jon Benninger is vice president and market leader at Informa Markets. He focuses on the strategic direction and growth of the SupplySide portfolio, which includes SupplySide West, SupplySide East, Natural Products Insider and Food & Beverage Insider. He coordinates with leaders of the other Informa health and nutrition events and brands, including Natural Products Expo West, Vitafoods, Food ingredients, Nutrition Capital Network, Nutrition Business Journal and MarketReady Insights.

Benninger joined the company in 1995 as the founding editor of the company’s first trade magazine for the nutrition industry. In his free time, Jon loves to cook for family and friends; if you are ever in Phoenix and want to enjoy a meal, all you must do is choose a country, region, or city, and Jon will cook it for you.

Jon Benninger

VP & Market Leader – SupplySide

Summary

  • Helped launch the SupplySide business in 1995.

  • Active in industry associations and initiatives and leads strategic partnerships for SupplySide.

  • Cares deeply about supply chain, quality, and innovation issues that drive industry growth and success.

Awards

  • ABC Mark Blumenthal Community Builder Award, 2018

  • Vitamin Angels Grateful Acknowledgement for Supporting Global Children’s Health, 2018

  • AHPA Visionary Award, 2014

  • NPA Industry Champion Award, 2014

  • CRN Crystal Apple Award for Industry Leadership, 2010

Current Volunteer Positions

  • Board Chair and Board Trustee, Sonoran University of Health Sciences (formerly Southwest College of Naturopathic Medicine)

  • Founder and Board Representative, Nutrition Advisory Council, Sonoran University of Health Sciences

  • Director’s Circle, American Botanical Council (ABC)

  • Communications Committee, American Herbal Products Association (AHPA)

  • Communications & Media Outreach Committee, Council for Responsible Nutrition (CRN)

  • Company Council, International Association of Dietary Supplement Associations (IADSA)

  • Mentor, Women In Nutraceuticals

Past Volunteer Positions

  • President, Dietary Supplement Education Alliance, 2006 – 2008

  • Board of Directors, Dietary Supplement Education Alliance, 2001 – 2006

  • Board of Directors, Citizens for Health, 1999 – 2001

Speaker Credentials

  • "Trends in the US Market for Healthy and Functional Foods and Ingredients, Hi-Japan, Tokyo, 2019

  • “Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2019

  • “China: Impossible to Ignore” UNPA Member Retreat, Charleston SC, 2019

  • “Trends Overview for Japanese Delegation to Natural Products Expo West” Anaheim, CA, 2018

  • “Nutrition Industry Overview” US-China Business Exchange Dinner, Anaheim CA, 2018

  • “Industry Outlook: Market & Key Factors” National Enzyme Annual Meeting, Branson, MO, 2017

  • “State of the Human Dietary Supplement Industry” NASC Annual Conference, Austin, TX, 2016

  • “Consumer Concerns of Safety & Efficacy in Supplements” UNPA Member Retreat, Hawaii, 2016

  • “Nutrition, Health and Wellness Trends” Cactus IFT Meeting, Phoenix AZ, 2013

  • “Key Industry Events & Media in the US Market” World Ayurveda Congress, Bangalore, India, 2010

  • “Trends in the Dietary Supplement Industry” Pacific Technology Exchange, Los Angeles, 2010

  • “Succeeding in the US Market for Healthy Products” 4th Nutraceutical Summit, Mumbai, India, 2008

  • “Selling to the US Health Food Industry” Keynote Address, ANIPRON, Mexico City, 2007

  • 1997 – present: moderator/host at SupplySide events

  • 1997 – present: Frequent host/moderator of industry conference sessions, panel discussions & town halls

Resides in

  • Phoenix, AZ

Education

  • Arizona State University, B.A Journalism, 1991

Contact

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