Sex sells: Consumers embracing supplements for healthy sexual function – product development guide

For many consumers, sexual wellness is a key part of living a healthy, happy life. They are more willing than ever to discuss sexual desire, function and enjoyment, and any challenges they may have in these areas. Many realize that their stress levels, mood, body weight and hormones can also affect sexual wellness.

Dietary supplements can play a major supportive role in this holistic view of achieving and maintaining a satisfying sex life. The sexual health supplements category reached an impressive $1.12 billion in sales in 2023, with steady growth on the horizon for the next few years according to Nutrition Business Journal. Consumers seem ready to openly address sexual wellness, and they’re looking for supplements to help maintain a healthy libido or maintain their bodies’ healthy sexual functioning.

In this product development guide, learn which science-backed botanical ingredients are desired most by consumers to help spark desire, aid arousal and improve sexual satisfaction, whether they are experiencing an issue in their sexual health or simply want to maintain a healthy libido and sexual stamina as they age.