SupplySide Stage: Experiential nutrition: What's next in functional food and beverage

Some of the most innovative ingredient technology and consumer products consider and define the ways consumers experience nutrition. In this talk, brand and consulting firm MarketPlace will illuminate opportunities and insights for the functional food and beverage category. Rooted in data from its 2022 supplement consumer study, MarketPlace explores how supplement consumer attitudes and behaviors lead to crossover trends in food and beverage. Join MarketPlace as they unveil opportunities in function: need-states to functional flavors; formats: grain-free bites to botanical sodas; and effect: wearable tech to personalized biomarker data. Finally, MarketPlace will show you how these insights can be made actionable through product prototype visualizations.