The making of a supplement claim – webinar

Obtaining FDA approval of a health claim requires confronting a conventional research philosophy structured to value how much of a dose is taken, not the associated dose response. This bias is reflected in most supplement research, and is the basis of news headlines asserting supplements don’t work. The facts prove vitamin D blood serum levels reduce pre-term births. O&N found a way to get that information on the bottle and in the hands of consumers. 

Speaker:

Karen Howard, CEO & executive director, Organic & Natural Health Association

A visionary and results-focused leader, Karen Howard is CEO and executive director of the Organic & Natural Health Association. She has spent more than 30 years working with Congress, state legislatures and health care organizations to develop innovative health care policy and programs. Howard has held a variety of executive positions, and has policy expertise in integrative medicine, managed care, health care technology and mental health. She previously served as president of the National Animal Supplement Council (NASC). Howard also served as executive director for the American Association of Naturopathic Physicians (AANP) and the Association of Accredited Naturopathic Medical Schools.