The protein mindset – white paper

In recent years, and accelerated by the COVID-19 pandemic, consumers’ mindsets have shifted towards wellbeing as they embrace the intrinsic link between diet and health. As more consumers prioritise their health and wellness, we see the appeal of protein-fortified foods and beverages rising in parallel. This appeal is being addressed by the growing number of new protein fortified products being launched, with the number of global food and beverage products with a “high/source of protein” claim growing by 9.45% between 2016 and 2020¹.

In 2021, Kerry surveyed more than 6,300 health and wellness-conscious consumers across 12 countries to understand more how consumer perceptions and consumption behaviours relating to protein fortification have evolved, and to identify opportunities for further innovation.

Download the white paper to discover: