Young at heart: Meeting demand for supplements that support heart health – product development guide

The heart health category enjoyed exciting growth in 2020 and 2021, and while the expected course correction did occur in the following two years, supplements to support a healthy heart are expected to rebound strongly in 2024. To achieve success, brands must discern which heart health benefits consumers are searching for most and provide products formulated with efficacious ingredients to address those needs. A vast array of ingredients can offer cardiovascular benefits via various mechanisms.

Dive into this month’s product development guide for all the market data on consumer preferences and ingredients that can truly deliver heart health support benefits, along with compatibility and versatility in formulation and clean label claims. Learn which suppliers can be strong partners with a sustainable supply chain in this very important category.