Loren Israelsen is the president of the United Natural Products Alliance (UNPA), an international association representing many leading natural products, dietary supplement, functional food and scientific, analytical and technology companies that share a commitment to provide consumers with natural health products of superior quality, benefit and reliability.

Founded in Utah in 1991, UNPA was instrumental in the passage of the 1994 Dietary Supplement Health and Education Act (DSHEA) and continues to take a leadership position in regulatory issues and industry best practices.

Israelsen has been deeply involved in the commercial and regulatory issues facing the global dietary supplement industry since 1982. He has served as VP general counsel to the American Herbal Products Association as well as industry liaison to FDA's Expert Advisory Committee on Ephedra and a founding member of the International Alliance of Dietary Supplement Associations. For years, Israelsen has worked closely with the leading academic institutions and publications in the natural health field. He has authored over 150 articles, book chapters and has lectured in 30 countries on dietary supplement and functional food issues. He is the recipient of the NBJ Lifetime Achievement Award, and the Natural Product Association's President's Award.