Peter Reinecke is principal of Reinecke Strategic Solutions Inc., a consulting firm specializing in health, wellness and aging policy and communications strategy. Peter serves as a senior political advisor to the United Natural Products Alliance (UNPA).

He spent over 20 years in senior roles in the U.S. Congress, including as chief of staff to former U.S. Senator Tom Harkin. Peter was the lead Democratic staffer in the passage of DSHEA as well as numerous other pieces of health and wellness legislation.