Risa Schulman, PhD, is a functional food and dietary supplement expert, professional speaker and writer. Drawing on 18 years of experience on the leadership teams of companies such as POM Wonderful, Solgar Vitamins and Mars Botanical (a division of Mars, Inc.) and 7 years as a consultant, she now heads Tap~Root consulting firm. Dr. Schulman and her team assist prominent and pioneering food, dietary supplement and cosmeceuticals companies, ingredient suppliers and companies shifting into these spaces with straddling the science-regulatory-marketing challenges of product development and launch. The company also provides technical and scientific expertise to companies investing in or consulting with these industries, including law firms, investment companies and design firms.