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Steve French

Chief Operating Officer, Natural Marketing Institute

As COO, Steve French ([email protected]) leads Natural Marketing Institute (NMI), a strategic consulting, market research and business development firm specializing in the health, wellness and sustainability marketplace. He has over 30 years of related experience and insight into today’s consumer and market trends, and has pioneered a range of consumer databases to help clients navigate, identify and validate market opportunities. Prior to joining NMI, French spent 15 years at PepsiCo, Mars and Marriott.

Latest from Steve French

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Cognitive Health
Cognitive function: Impact of emotional factorsCognitive function: Impact of emotional factors
bySteve French
Jan 4, 2023
5 Min Read
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Herbs & Botanicals
American consumer CBD experienceAmerican consumer CBD experience
bySteve French, Jan Nash
Aug 25, 2020
2 Min Read

All from Steve French

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Supplements
Personalized health, wellness plans capitalize on consumer desire
Personalized health, wellness plans capitalize on consumer desire
Mar 31, 2020
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5 Min Read
bySteve French
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Herbs & Botanicals
Global CBD use on the rise
Global CBD use on the rise
Oct 23, 2019
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2 Min Read
bySteve French
Consumers move away from plastic.jpg
Packaging
Consumers move away from plastic, toward sustainable packaging
Consumers move away from plastic, toward sustainable packaging
Aug 20, 2019
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2 Min Read
bySteve French
Opportunities Abound in Sports Nutrition Energy Products.jpg
Sports & Nutrition
Opportunities abound in sports nutrition energy products
Opportunities abound in sports nutrition energy products
Mar 26, 2019
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4 Min Read
bySteve French
Cognitive health: A lifelong opportunity
Cognitive Health
Cognitive health: A lifelong opportunity
Cognitive health: A lifelong opportunity
Nov 16, 2018
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4 Min Read
bySteve French
Functional Foods & Beverages Market
Formulation
Functional Foods & Beverages Market
Functional Foods & Beverages Market
Jun 5, 2018
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2 Min Read
bySteve French
Boomers Have Desire, Need for Healthy Products
Branding & Marketing
Boomers Have Desire, Need for Healthy Products
Boomers Have Desire, Need for Healthy Products
Oct 10, 2017
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5 Min Read
bySteve French
Defining Clean Label & Its Impact on Product Development
Formulation
Defining Clean Label & Its Impact on Product Development
Defining Clean Label & Its Impact on Product Development
Aug 23, 2017
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3 Min Read
bySteve French
Connected, Transparent and Diverse: Millennials demand emotional connections with their brands
Branding & Marketing
Connected, Transparent and Diverse: Millennials demand emotional connections with their brands
Connected, Transparent and Diverse: Millennials demand emotional connections with their brands
Mar 17, 2017
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4 Min Read
bySteve French
Healthy INSIDER Podcast 39: The Evolving Heart Health Market
Heart Health
Healthy INSIDER Podcast 39: The Evolving Heart Health Market
Healthy INSIDER Podcast 39: The Evolving Heart Health Market
Feb 24, 2017
bySteve French, Rachel French
Trump Presidencys Effect on Health & Wellness in America
Natural Product Development
Trump Presidencys Effect on Health & Wellness in America
Trump Presidencys Effect on Health & Wellness in America
Feb 24, 2017
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3 Min Read
bySteve French
Chinese Consumers Turn to Health and Wellness Products as Living Standards Rise
Weight Management
Chinese Consumers Turn to Health and Wellness Products as Living Standards Rise
Chinese Consumers Turn to Health and Wellness Products as Living Standards Rise
Jul 13, 2016
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6 Min Read
bySteve French
Consumer Desires, Product Offerings Show Opportunity Gaps
Digestive Health
Consumer Desires, Product Offerings Show Opportunity Gaps
Consumer Desires, Product Offerings Show Opportunity Gaps
Jun 17, 2016
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3 Min Read
bySteve French
Brazil: A Dynamic Region with Dynamic Health Goals
Sports & Nutrition
Brazil: A Dynamic Region with Dynamic Health Goals
Brazil: A Dynamic Region with Dynamic Health Goals
May 26, 2016
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6 Min Read
bySteve French
Marketing Cognition Products
Cognitive Health
Marketing Cognition Products
Marketing Cognition Products
Apr 29, 2015
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5 Min Read
bySteve French
A Focus on Anti-Aging
Healthy Aging
A Focus on Anti-Aging
A Focus on Anti-Aging
Oct 15, 2014
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4 Min Read
bySteve French
Trends in Health & Wellness
Branding & Marketing
Trends in Health & Wellness
Trends in Health & Wellness
Sep 19, 2014
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5 Min Read
bySteve French
Womens Health: Motivations and Methods for Achieving Wellness
Healthy Living
Womens Health: Motivations and Methods for Achieving Wellness
Womens Health: Motivations and Methods for Achieving Wellness
Jun 3, 2014
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4 Min Read
bySteve French
Emerging Trends in Brazil: Health and Environmental Responsibility
Minerals
Emerging Trends in Brazil: Health and Environmental Responsibility
Emerging Trends in Brazil: Health and Environmental Responsibility
Apr 17, 2014
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5 Min Read
bySteve French
Current Trends in the U.S. Sweetener Market
Digestive Health
Current Trends in the U.S. Sweetener Market
Current Trends in the U.S. Sweetener Market
Nov 27, 2013
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3 Min Read
bySteve French
Are Supplements a Key Economic Indicator?
Lipids
Are Supplements a Key Economic Indicator?
Are Supplements a Key Economic Indicator?
Oct 7, 2013
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5 Min Read
bySteve French
The Current State of Women's Health and its Marketing Implications logo in a gray background | The Current State of Women's Health and its Marketing Implications
Branding & Marketing
The Current State of Women's Health and its Marketing Implications
The Current State of Women's Health and its Marketing Implications
Oct 2, 2013
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1 Min Read
bySteve French
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Heart Health
Supplement Usage in the Promotion of Heart Health
Supplement Usage in the Promotion of Heart Health
Sep 4, 2013
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2 Min Read
bySteve French
The Bottom Line on Obesity
Weight Management
The Bottom Line on Obesity
The Bottom Line on Obesity
Apr 16, 2013
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4 Min Read
bySteve French
The Omega-3 Opportunity Gap
Lipids
The Omega-3 Opportunity Gap
The Omega-3 Opportunity Gap
Sep 13, 2012
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4 Min Read
bySteve French
Protein: The Healthy Aging Nutrient
Proteins
Protein: The Healthy Aging Nutrient
Protein: The Healthy Aging Nutrient
May 30, 2012
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4 Min Read
bySteve French
Not So Sweet Future for Sugar
Specialty Nutrients
Not So Sweet Future for Sugar
Not So Sweet Future for Sugar
Apr 10, 2012
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5 Min Read
bySteve French
A Magic Solution for Weight Loss?
Claims
A Magic Solution for Weight Loss?
A Magic Solution for Weight Loss?
Mar 6, 2012
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3 Min Read
bySteve French
Consumers Dont Buy Ingredients; They Buy Product Benefits
Digestive Health
Consumers Dont Buy Ingredients; They Buy Product Benefits
Consumers Dont Buy Ingredients; They Buy Product Benefits
Aug 8, 2011
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4 Min Read
bySteve French
Healthy Aging is Getting Younger
Lipids
Healthy Aging is Getting Younger
Healthy Aging is Getting Younger
May 20, 2011
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5 Min Read
bySteve French
Companies Beware: Pushing Health to the Next Level logo in a gray background | Companies Beware: Pushing Health to the Next Level
Supplement Regulations
Companies Beware: Pushing Health to the Next Level
Companies Beware: Pushing Health to the Next Level
Apr 15, 2011
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5 Min Read
bySteve French
Calcium: Lifetime Opportunities Revisited
Minerals
Calcium: Lifetime Opportunities Revisited
Calcium: Lifetime Opportunities Revisited
Feb 8, 2011
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5 Min Read
bySteve French
Probiotics: Beyond digestive health?
Digestive Health
Probiotics: Beyond digestive health?
Probiotics: Beyond digestive health?
Nov 30, 2010
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5 Min Read
bySteve French
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