AIDP Retains ChristieCommunications to Promote MgT, KoACT

SANTA BARBARA, Calif.AIDP Inc. retained branding, public relations and marketing company ChristieCommunications to help expand awareness for AIDPs anti-aging ingredients MgT and KoACT for bone, joint and cognitive health.

ChristieCommunications health and wellness division plans to expand strategic brand development, build effective public relations media campaigns, support AIDP in existing partnerships, and develop new partnerships with initiatives and organizations.

We are confident that ChristieCommunitcations will be able to achieve amazing results for our newest functional ingredients, MgT and KoACT," said Kathy Lund, director business development and marketing for AIDP. MgT is a magnesium-based supplement that has been proven to improve mental acuity, memory and focus, and KoACT is a new approach to supporting bone health, based on a millennium-old Chinese home remedy."

As explained by Jennifer Gu, Ph.D., director of research and development, AIDP, at SupplySide East 2011, MgT helps to prevent cognitive decline by supporting healthy magnesium levels in the brain, and its ability to enhance recognition memory, spatial working memory, and synaptic bouton density may benefit individuals with severe memory loss, trouble concentrating, limited attention spans and natural memory loss due to oxidation and aging. Gu also noted KoACTs formulation of chelated calcium and collagen increases bone density by delivering proteins and minerals in a form that mimics the natural biological structure of the bone matrix.