Cargill, Meyer Natural Foods Sign Joint 'Go-to-Market' Deal

WICHITA, Kan. and LOVELAND, Colo.Cargill's U.S. beef business and Meyer Natural Foods entered into a multiyear agreement that creates a joint "go-to-market" approach to expand sales of Meyer Natural Angus and Laura's Lean Beef to Cargill's retail and foodservice customers that wish to offer consumers natural and organic beef products.

Products sold under the joint marketing arrangement will be produced for Meyer by Cargill at its Fort Morgan, Colo., processing facility. Terms of the agreement, which became effective in late May, were not disclosed.

"This arrangement will result in our customers having an expanded selection of high-quality beef products which they can offer consumers," said John Keating, president of Cargill's U.S. beef business based in Wichita. "Consumers increasingly seek variety, quality and value in the beef they consume, and our collaboration with Meyer is a win-win for everyone. Meyer Natural Foods product will be more readily available to retailers, foodservice customers and consumers. Cargill will be able to help customers better meet the desire for prime and choice Angus beef from verified origins, raised in certified humane conditions using no antibiotics or hormones under the Meyer Natural Angus brand or lean, heart-healthy beef under the Laura's Lean Beef brand."