U.S. Sales of Ingredients for Bone, Joint Health Rising

MOUNTAIN VIEW, Calif.The U.S. market for ingredients that support bone and joint health topped $178.4 million in 2008, and should reach $246.4 million by 2015, according to a new report from Frost & Sullivan. In U.S. Bone and Joint Health Ingredients Market, Frost analysts cite the expanding aging population, increased consumer awareness of the benefits of supplements and functional foods with ingredients for bone and joint health, and the rise in the incidence of osteoporosis and osteoarthritis as driving factors.

Traditionally, bone health supplements were predominantly targeted to women and individuals above 60 years of age, said Arthi V., Frost & Sullivan research analyst. However, this target group is widening, with an increased number of men and younger adults being diagnosed with osteoporosis or at high risk due to low bone mass.

There are already a number of established ingredients in this market sector, particularly glucosamine and chondroitin sulfate; however, newer ingredients are posed for growth, although there are several competitive factors to be addressed. These include pricing, quality, distribution efficiency and the ability of suppliers to deliver value-added services in areas such as product formulation and regulatory support.

In particular, price sensitivity is heightened due to the continued global economic slowdown, as Frosts report notes consumers food budget is shifting to a more conservative purchase pattern, opting for value alternatives versus specialty products. At the same time, the tighter market means suppliers are spending less on product innovation and formulation. Of additional concern is stronger competition from Asian suppliers delivering lower-cost alternatives in particular ingredient areas including glucosamine, chondroitin, hyaluronic acid and isoflavones.