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Baby Boomers Focused on Wellness
Some baby boomers are eating better and are focused on maintaining and developing a holistic overall well-being, while others need to accommodate a busy lifestyle which is reflected in increased restaurant usage, according to the Boomer Wellness Culinary Trend Mapping report.
January 21, 2014
1 Min Read
ROCKVILLE, Md.Some baby boomers are eating better and are focused on maintaining and developing a holistic overall well-being, while others need to accommodate a busy lifestyle which is reflected in increased restaurant usage, according to the Boomer Wellness Culinary Trend Mapping report.
Boomers grew up during an era when eating out became a form of entertainment, not just a special occasion affair," said Kimberly Egan, CEO of CCD Innovation. Theyve also become accustomed to convenience food in all its forms and expect variety and choice at food retailers, specialty groceries and supermarkets."
It is important for food industry specialists to understand nutrition, aging and convenience because it is part of the boomer market.
The report presents a five-stage Trend Mapping© including: nutritional genomics, dietary self-tracking, eating for our microbiome, grocery shopping 2.0, restaurant redux, juicing meets mixology and food that's frozen vs. frozen foods.
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