Breakfast Innovations Driving Sector Growth

ROCKVILLE, Md.Breakfast is more popular than ever before, and creative chefs, restaurateurs and home cooks are bringing new dynamism to morning foods with better-for-you formulations, portable formats, new flavors and higher-quality ingredients.

Competition in every sector for the breakfast dollar is pushing innovation in todays breakfast foods and Packaged Facts recently released Breakfast Trends: Culinary Trend Mapping Report" has identified key trends influencing segment growth.

Artisan Breakfast. These traditional breakfast dishes are made by hand, using the freshest ingredients and incorporating global flavor twists.

Third Wave Coffee. Coffee enthusiasts are going beyond espresso to reinvent this ancient caffeinated beverage, creating a superlative cup of Joe thats brewed with care from only the best beans.

New Whole Grains. As consumers are looking for gluten-free alternatives and better-tasting, healthful breakfast options, whole grain cereals and breakfast pastry are diversifying beyond whole wheat.

Waffles Gone Wild. Waffles can be used as a carrier or simply solo, and are taking on new savory and sweet forms everywhere from fine dining to street food.

Breakfast Pizza. Americas favorite savory pie gets a breakfast twist, topped with ingredients such as eggs, bacon and fruit.

Eggs All Day. Eggs are a flexible protein that can be healthful or decadent, down-home or gourmet, and theyre being adapted for all dayparts by magazines for home cooks.

Breakfast in a Bowl: Breakfast foods ranging from the savory to the sweet, combined together in a bowl for a portable, convenient, one-size-fits-all breakfast.