Caravan Ingredients Unveils Corporate Rebranding

LENEXA, Kan.Caravan Ingredients announced corporate rebranding that includes a refreshed logo and brand positioning. The rebranding will better position Caravan Ingredients in the food and bakery marketplace.

The companys updated logo features design elements that convey the brand attributes of the company: modern, passionate, creative and focused. The new logo is paired with new advertising creative that is reflective of the same. The new creative is being rolled out across all industries they serve, including Industrial and Wholesale Baking, Retail & In-Store Bakery and Food.

Commenting on the corporate rebranding, Mary Bentley, vice president of marketing and business development, said: "Our new brand positioning is a logical step as we start thinking about the face of our new company and how we will reach our goal of becoming a leading global player in bio-based products. Our updated logo and creative helps to establish Caravan Ingredient's position in food and bakery and allow us to further build on the equity of our brand."