Chocolate Scoops Vanilla as Favorite Ice Cream Flavor

NEW YORKAmericans love their ice cream, and 28% will choose chocolate over any other flavor in the freezer, according to results of a new Harris Interactive® poll. Vanilla tied for second place at 26%, while cookie dough/cookies and cream came in third at 22%.

Results also found flavor preference is linked to demographics. For example, 31% of Easterners and 32% of Midwesterners say chocolate is their favorite, while 30% of Southerners prefer vanilla. Westerners have a close race for top flavor with 22% choosing vanilla, 21% chocolate and 19% cookie dough/cookies and cream and rocky road.

Did you know ice cream is a bipartisan treat? One-third of Republicans say chocolate is their favorite flavor (32%) followed by vanilla (28%) and cookie dough/cookies and cream (24%). One-quarter of Democrats say vanilla is their favorite (26%) followed by chocolate (23%) and butter pecan/Swiss almond (22%). Thirty percent of Independents choose chocolate, followed by cookie dough/cookies and cream (24%) and vanilla (22%).

Harris Interactive surveyed 2,183 U.S. adults online between July 11-18, 2011. The poll also included questions regarding generational preferences, how individuals preferred to eat ice cream and topping choices.