Forum Explores Health Practitioner Channel

LONG BEACH, Calif.Holistic Primary Care will host the 2013 Health Practitioner Marketing Forum April 3 to 5 in Long Beach, CA. The event will focus on the rapidly growingbut challenginghealth practitioner channel for dietary supplements and natural products.

Held at Hotel Maya, the conference will feature presentations to offer practical tools to create successful strategies to tap this market. Speakers will include Mike Katke, Metagenics co-founder, Loren Israelsen, United Natural Products Alliance director, and Jeff Hilton, Integrated Marketing Group president, among others to discuss claims regulations, building brands and communicating product efficacy and safety.

The forum will also present new data from Holistic Primary Care's 2013 survey of 2,000 primary care physicians.