Fun Food Stats For Summer Holidays

July 3, 2013

2 Min Read
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CHICAGOJust in time to celebrate the Fourth of July, Mintel released some recent statistics on holiday trends involving food, festivities and summer fun:

  • 29% of Americans attended a Fourth of July celebration within the past two years, and 18% made a special dish. When it comes to Labor Day, 14% went to a party at a friends house, and 11% made special food.

  • 29% of Americans participated in Memorial Day festivities within the past two years10% cooked, baked or served a special food, and 12% attended a party or event at someone elses home.

  • 23% of Americans bought special holiday foods for the Fourth of July in the past two years, and 19% picked up alcoholic beverages. Meanwhile, 24% purchased special holiday foods to celebrate Labor Day, compared to 12% who purchased liquor. Memorial Day seems to net the least food and booze purchases, with 12% and 10%, respectively.

  • 28% of Americans have hosted a summer holiday party in the past to commemorate the Fourth of July, Labor Day or Memorial Day.

  • 50% of Americans own a gas grill, 36% prefer the charcoal variety.

  • 80% of US grill owners agree that grilling is an enjoyable way to cook, while 59% of grill owners say grilling is the easiest way to prepare food.

  • 53% of American grilling fans believe food prepared this way is healthier than other cooking methods.

  • 50% of U.S. grill-users cook veggies on the grill, compared to just 6% who cook fruit.

  • During the height of outdoor grilling season, the average U.S. grill owner uses the grill about three days per week.

  • Hamburgers are the most popular barbecue choice, with 91% of American grill owners reporting they have prepared them, followed by steak (85%), chicken (85%) and hot dogs (84%).

  • Grilling alone? 27% of U.S. hot dog lovers would be interested in single-serve franks.

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