Infographic: Communicating Clean Label

Clean label is the new norm and provides opportunity for existing and new companies to differentiate themselves in an increasingly saturated and competitive market. But gaining a brand loyalty foothold with today’s food and beverage consumers requires developing and delivering clear and concise messaging. Brands must communicate clean label product attributes such as organic and non-GMO while keeping supply chain transparency, label claims and regulations top of mind.

This infographic was excerpted from the “Developing and Delivering Clean Label Messaging” Workshop at SupplySide West 2017, from presentations given by Ben Finch, vice president of business development, Foodmix; Bill Sherman, research director, Foodmix; Steven Taormina, business development manager, NSF International; and Claudia Lewis, Esq., partner, Venable, LLP. The session was underwritten by Cargill, Synergy Flavors and Tate & Lyle.

For more clean label resources from the session’s speakers, click the following links:

• Exceeding Expectations for Clean Label Digital Magazine

• Challenges and Strategies for Navigating Clean Label

• SupplySide West Podcast 67: Food & Beverage Trends at SupplySide West 2017