Keeping Your SKU on the Shelf

October 1, 2009

1 Min Read
SupplySide Supplement Journal logo in a gray background | SupplySide Supplement Journal

BARRINGTON, Ill.A new report from Willard Bishop predicts that retailers may significantly reduce SKUs or cut entire product lines in an effort to reduce costs and maximize margins. Additionally, frozen meat and poultry, ethnic and specialty foods and Mexican products could be vulnerable to SKU rationalization, reports Meatingplace.

The report said in order to assess their category and brand vulnerabilities suppliers must understand five key metricsvariety, profitability, productivity, working capital and growth.

Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.

You May Also Like