Keeping Your SKU on the Shelf

BARRINGTON, Ill.A new report from Willard Bishop predicts that retailers may significantly reduce SKUs or cut entire product lines in an effort to reduce costs and maximize margins. Additionally, frozen meat and poultry, ethnic and specialty foods and Mexican products could be vulnerable to SKU rationalization, reports Meatingplace.

The report said in order to assess their category and brand vulnerabilities suppliers must understand five key metricsvariety, profitability, productivity, working capital and growth.