Life...supplemented Campaign Wins PR Award

WASHINGTONThe Lifesupplemented consumer campaign, created by CRT/tanaka and managed by the Council for Responsible Nutrition (CRN) Foundation, won a Silver Anvil award in the Reputation/Brand Management (Associations) category from the Public Relations Society of America (PRSA). The consumer initiative encourages consumers to focus on three pillars of health: healthy diet, dietary supplements and exercise, along with making healthy lifestyle choices.

This consumer wellness initiative is an extraordinary effort by an industry that is passionate about its consumers and eager to educate the public about the valuable role dietary supplements play as part of a comprehensive approach to wellness, said Judy Blatman, senior vice president, communications, CRN, who manages the campaign. Its an honor to share this award with CRT/tanaka, our Steering Committee and funders, and our Social Media Advisory Board and other campaign advisors.

The Lifesupplemented campaign was honored earlier in 2010 with a Big Apple award from the PRSA New York chapter, and a Best in Show Capital award from the PRSA Richmond (Va.) chapter, specifically for its Healthcare Professionals Impact Study.

Now in its third year, 39 dietary supplement and affiliated companies have funded the Lifesupplemented campaign, including the following Steering Committee members:  BASF Corporation, Bayer HealthCare, DSM Nutritional Products, NBTY, Pharmavite and Pfizer Consumer Healthcare.