LycoRed Boosts Consumer Ed Endeavors

LycoRed Boosts Consumer Ed Endeavors

BEER-SHEVA, Israel--LycoRed Natural ProductsIndustries launched a national print advertising campaign and added a toll-freeconsumer information number to give details on lycopene and the company'sLyc-O-Mato natural tomato complex. The line, (866) LYCOMATO, is staffed byhealth professionals to answer nutritional questions. According to the company,this is the next step in its six-year branding and consumer education program,which has included trade publicity and the Web site www.lycomato.com.