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Slide Show: The Breadwinner PheMOMenon
The 2014 Marketing to Moms study conducted by Ketchum and BlogHer, The Breadwinner PheMOMenon, looked at how money affects women’s health, attitudes and relationships, and four implications for marketers when advertising to women.
March 2, 2015
7 Slides
The 2014 Marketing to Moms study conducted by Ketchum and BlogHer, The Breadwinner PheMOMenon, looked at how money affects women’s health, attitudes and relationships, and four implications for marketers when advertising to women.
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