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Video: Consumers Want to Give Their Supplements The Benefit of the Doubt
When presented with negative messaging about dietary supplements, the overall response from a consumer focus group is promising for the supplement industry.
January 22, 2016
Michael Maslansky, communication and language strategist and CEO of maslansky + partners, gives feedback on a consumer focus group session held at the Council for Responsible Nutrition’s 2015 Annual Symposium for the Dietary Supplements. When presented with negative messaging about dietary supplements, the overall response from the focus group is promising for the supplement industry.
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