Video: One Country at a TimeSelling Supplements in the EU

Elodie Lebastard, Food Law Manager, EAS Europe, an expert as getting supplements launched in the European Union recommends supplement brands not try to enter the entire market at once. Since the EU doesn’t have harmonized regulations on supplements, it makes more sense to tackle one country at a time, according to Lebastard.In this INSIDER interview, conducted at a global regulatory conference given by EAS and the United Natural Products Alliance (UNPA) in Salt Lake, Lebastard discusses which countries could be the best entry points as well as other tips to entering the EU market.