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Virginia Dare Study Reveals Hispanic Consumer Preferences
October 15, 2009
1 Min Read
BROOKLYN, N.Y.Virginia Dare, as part of its ongoing Hispanic Consumer Insights Program, recently completed a research study about Hispanic consumer preferences.
Survey results include:
Hispanic consumers indicated that they buy or regularly prepare chocolate chip cookies in their households, with a 38.9% mention rate, followed by bread pudding, muffins and chocolate cake, with a 25.9% mention rate.
Hispanic consumers indicated they have tried and liked chocolate cake, with a 79.6% mention rate, followed by chocolate chip cookies at 77.8%.
Products that Hispanic consumers surveyed said they were least familiar with included zucchini bread, peperecha, cremosas, Gansito snack cakes, macaroons, zemitas, Mallomars, banana cream pie and key lime pie.
The products that the respondents regularly bought or prepared were predominantly mass produced mainstream American bakery products.
For a copy of the complete summary of this study, contact the Marketing Department at Virginia Dare at [email protected]
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