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Weider Revamps Marketing Strategy
June 26, 2001
1 Min Read
Weider Revamps Marketing Strategy
SALT LAKE CITY--Weider Nutrition International Inc. (www.weider.com)is bolstering its marketing strategy by hiring three new agencies. Butler, Shine& Stern will work on national ads; MARS Advertising will concentrate onpromotions and account-specific marketing; and Porter Novelli will direct thecompany's public relations.
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