Bimbo Bakeries Expands Sara Lee Breads Distribution

HORSHAM, Pa.Bimbo Bakeries USA (BBU), which acquired Sara Lees fresh bakery business in November 2011, announced it will expand Sara Lees sliced bread products to the Northeast and Mid-Atlantic markets.

Sara Lee sliced bread will be available in Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont. The company also will expand its existing distribution network of Sara Lee breads in Delaware, Maryland, New Jersey, Pennsylvania and Washington, D.C.

Bringing Sara Lee into the Northeastern United States provides an exceptional opportunity for BBU to leverage an iconic brand and deliver a world-class product to new consumers and retail customers," said Jon Silvon, Category Director.

After the Sara Lee acquisition, BBU reformulated the top-selling recipes to improve their healthfulness, removing artificial colors, flavors and preservatives, as well as high-fructose corn syrup. BBU is also introducing a new Butter Bread, now available in the Atlantic markets.