Bolthouse Farms Opens Innovation Center

BAKERSFIELD, Calif.Bolthouse Farms is set to open its new Innovation Center during a ribbon cutting ceremony at the companys headquarters in Bakersfield on Jan.16, 2013.

The Innovation Center will accelerate the development and consumer appeal of new, all-natural products, and continue to boost current Bolthouse Farm products across beverage, food and healthy snacks sectors. Bolthouse's marketing department will be incorporated in the Innovation Center to ensure a smooth integration of the company's marketing and merchandising efforts.

In August 2012, Campbell Soup Company acquired Bolthouse Farms for 1.55 billion cash. The  acquisition included the Bolthouse Farms, Earthbound Farms, Green Giant and private label brands.