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Boomers Changing the Face of Aging
October 5, 2011
2 Min Read
HARLEYSVILLE, Pa.The 78 million Baby Boomers are revolutionizing healthy aging with $3.2 trillion in spending power, however, they are not a homogenous group, according to Natural Marketing Institute's (NMI)s Healthy Aging/Boomer Database®, which now has seven years of trended data among more than 20,000 U.S. adults.
Data collected since 2005 has revealed much about the Baby Boomer market, including the fact that they want to age healthfully and are not focused on anti-aging." Other key highlights from the Database include:
Top key healthy aging drivers relate to financesto live on, for retirement and for health care expenses
Boomers are information seekers and prefer to find out about products/services via self-discovery
Boomers show higher concern than younger generations surrounding political and world issues
Boomers want to remain relevant and defy getting old"
Top drivers of a healthy lifestyle are centered around weight loss, disease prevention and appearance
Boomers are optimistic and feel their financial situation will get better in the future, and health care advances will extend their life and prevent disease, which may lead to their live now, pay later attitude
Boomers show strong brand loyalty to products and services they use
About one-third are early adopters, indicating they are the first to try new products and services
They prefer advertisements that capture the flavor of their generation and understand their uniqueness
A large majority prefer to purchase from socially and environmentally responsible companies
NMIs studies are balanced to U.S. Census data across key demographics and statistically significant at the 95-percent confidence level to +/- 1.8 percent.
For more information, attend The Top Trends Driving Innovation," an education session presented by Steven French, managing partner, NMI, on Oct. 13 at 9 to 9:50 a.m. at SupplySide West.
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