Campbell to Launch 200 New Products

CAMDEN, N.J.More than 200 new products are coming to store shelves from the Campbell Soup Company during fiscal year 2014.

 Weve grown our percentage of sales from both sustaining and disruptive innovation, and weve multiplied the number of new breakthrough ideas in the pipeline," Denise Morrison, president and CEO said.

To build on its momentum, Campbell is responding to the evolving tastes, preferences and needs of both its core consumers and new consumers by driving innovation across soup and simple meals, snacks and healthy beverages.

New products will arrive in the soup and simple meals category, new dinner sauces, Goldfish and Milano cookies brand, and V8 juices. In addition, international changes in Australia and China will occur.

Soup and Simple Meals

Cam p bell's Homestyle soups will launch a new line that has a "taste that takes you home." It will feature wholesome ingredients like strips of roasted white meat chicken, vegetables and seasoned stock. The product will be available in 29 flavors with no added preservatives.

The Campbell's Chunky soup line will have new pub-inspired varieties including Hearty Cheeseburger, Spicy Chicken Quasedilla and Philly-Style Cheesesteak. Other improved recipes of New England Clam Chowder, Old-fashioned Vegetable Beef and Beef with Country Vegetables are in the works as well.

As for the Campbell's Go soups, Creamy Thai Style Chicken and Rice will make an appearance, in addition to new varieties of Healthy Request and  Campbell's condensed soups.

Dinner Sauce Category Created

Slow Cooker Sauces will be introduced offering different sauces and flavors for consumers to prepare in a slow cooker. More than 80% of U.S. households own a slow cooker. The partnership between Campbell's and CrockPot will drive awareness to the new product which will come in six varieties, including Apple Bourbon Barbecue and Tavern Style Pot Roast.

The sauce category will expand into Campbell's Skillet Sauces adding Creamy Parmesan Chicken and Sweet & Sour Chicken.

"Together, these innovative products are enabling Campbell to tap into the nearly $200 billion dinner segment with consumer propositions that are unique, delicious and convenient," Mark Alexander, president of Campbell North America said.

Campbell also expects to introduce a new line of Swanson flavor-infused broths.

Goldfish Expand into New Territory

After more than 50 years, the Goldfish brand continues to grow launching new cheesy air-puffed baked snacks that are 140 calories per serving and gluten-free. New flavors including Salsa Con Queso, Fiesta Flavored Blasted and Kick It Up a Nacho will also make an appearance on the market.

The company is bringing in Pepperidge FarmGoldfish Mac & Cheese, the brands first entry in the simple meals category. Made with real cheese sauce, Goldfish Mac & Cheese aims to delight children while making it easy for moms to serve a quick and delicious simple meal or snack. Goldfish Mac & Cheese will be available exclusively in Walmart stores nationwide.

For cookie lovers, the company is expected to launch two limited-edition holiday varieties of Milano cookies: Chocolate-dipped Milano and a Candy Cane Milano. Pepperidge Farm also plans to continue to rotate seasonal varieties of its Dessert Shop cookies, with Pumpkin Cheesecake and Caramel Apple varieties returning this fall.

 Our innovation plans are based on changes we are seeing in the macro-snacking environment, where theres been a significant shift in peoples eating patterns. The number of people snacking three to four times a day or more has risen substantially with mini meals replacing traditional meal times. Pepperidge Farm has a broad spectrum of products to meet these consumers needs from sandwich bread, rolls and baked crackers to sweet and indulgent treats," Irene Chang Britt, SVP, Global Baking and Snacking and president Pepperidge Farm said.

V8 Juice Line

Campbell plans to introduce V8 V-Fusion, a new thirst-quenching juice cocktail that is expected to be available in four flavors including black cherry berry and cranberry grape.

The expansion of its V8 V-Fusion + Energy line will add two diet varieties: diet strawberry lemonade and diet cranberry raspberry. New juice boxes for kids and a new grape variety is planned to launch as well. V8 plans to put out on the market a Bloody Mary mixer.

V8 Harvest juice will be the brands first entry in the rapidly-growing $12 billion packaged fresh category. This fresh 100% tomato vegetable juice was developed jointly by Campbell and Bolthouse Farms, which became part of Campbell in August 2012. V8 Harvest juice will be available in the refrigerated section of the retail store perimeter, where a growing number of consumers are shopping for fresh foodsparticularly Millennials, a key demographic group for Campbell.

International

In Australia, Campbell is focused on growing its Arnotts biscuit business, the companys third-largest brand. In the upcoming fiscal year, Campbell will build on the success of this years Tim Tam Treat Packs, smaller-sized packages designed for treating" occasions. The company will also focus on building V8 juices, where the brand has 90% awareness but only 12% household penetration. Campbell plans to continue to introduce new flavors, including a light" V8 V-Fusion beverage and drive trial with advertising and in-store activation. Finally, the company will meet the home cooking trend with recipe development and advertising featuring an Australian celebrity chef for its Real Stock brand.

 In China, the pending acquisition of Kelsen Group will give Campbell a solid platform for growth in baked snacks, Luca Mignini, president of Campbell International said.

In June, Campbell Soup Company acquired fast-growing Kelsen Group A/S, a Danish company that produces baked snacks that are sold in 85 countries.