Caravan Ingredients to Rebrand Company

LENEXA, Kan.With efforts to further expand in the food and bakery marketplace,  Kansas-based supplier Caravan Ingredients announced its plans for corporate rebranding including, a new company logo and brand positioning.

The logo will feature fresh design elements that expresses the brand attributes of the company and will be used with new advertising materials. The company also plans to reach out to all industries, such as industrial and wholesale baking, retail and in-store bakery and food.

"Our new brand positioning is a logical step as we start thinking about the face of our new company and how we will reach our goal of becoming a leading global player in bio-based products," said Mary Bentley, vice president of marketing and business development at Caravan. "Our updated logo and creative helps to establish Caravan Ingredient's position in food and bakery and allow us to further build on the equity of our brand."

Caravan Ingredients named Barb Murphy the director of commercial insights last September.