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Coca-Cola Slips To No. 3 Most Valuable Brand
September 30, 2013
2 Min Read
NEW YORKFor the first time since Interbrand's Global Best Brands report debuted in 2000, Coca-Cola has been bumped from No. 1 to the No. 3 spot, preceded by Apple and Google, respectively. A total of 16 food and beverage brands were deemed one of 100 most valuable brands in the report.
McDonald's was the only other food and beverage brand to make the top 10, coming in at the No. 7 spot. Other brands that made the list were: Pepsi (No. 22), Kellogg's (No. 30), Budweiser (No. 31), Nescafé (No. 37), Danone (No. 49), Heinz (No. 53), Nestlé (No. 56), Johnnie Walker (No. 82) Jack Daniel's (No. 86) Starbucks (No. 91), Heineken (No. 92), Corona (No. 93), Pizza Hut (No. 94) and Smirnoff (No. 95).
Interbrands Best Global Brands methodology is ISO certified and analyzes the ways a brand benefits an organization, from delivering on customer expectations to driving economic value.
Interbrand examines three aspects that contribute to a brands value:
The financial performance of the branded products or service
The role the brand plays in influencing consumer choice
The strength the brand has to command a premium price, or secure earnings for the company
In addition to identifying the top 100 most valuable global brands, the report examines the evolving role of leadership as it relates to brands. Interbrand contends that leadership must now be sharedCEOs, CMOs and consumers all have the power to drive the value of the brands.
Click here for the complete list.
Interbrand also compiled a list of 50 of the Best Global Green Brands, in which Danone was ranked No. 8 and was the only food and beverage brand to break the Top 10.
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