Creating efficacious products: Make the ingredient the centerpiece with scientific validation – video

For dietary supplement brands, investing in standardized, branded ingredients backed by published research is essential to meet evolving consumer expectations. Today’s consumers actively seek transparency, favoring brands that make their science accessible. In this new video from Inside the Bottle, Nutriventia Co-founder and CEO Vishal Shah shares how branded ingredients are rigorously tested to recognized benchmarks, like those from the U.S. Pharmacopeia, and undergo scientific evaluations similar to pharmaceutical protocols, underscoring the industry’s commitment to validated performance and safety.