Deosen Adds New Personnel

PISCATAWAY, N.J.Deosen added several new sales, marketing and technical services personnel to support growth in U.S. xanthan gum sales.

We are experiencing sales growth in the high double digits in 2012, and are building a comprehensive organization to fully support our customers," said Lawrence Herbolsheimer, newly appointed CEO of Deosen USA.

At other senior levels, Grant Cui has been named director of global marketing, and Eric Zhao is now vice president of sales. Both previously held senior management positions at Deosen and are based in China.

Other appointments at Deoson USA include John Fritz, director of sales, and Anna Harding, director of marketing. The company also has forged technical consulting agreements with Dr. Alan King and Dr. Tung-Ching Lee, both professors of food science at Rutgers University, who will assist with product development and technical service.