Fonterra Implements Predictive Analytics, Optimization

AUKLAND, New ZealandFonterra has selected SignalDemands EnterpriseOptimizer solution to coordinate raw material inputs, inventory, production capacity and demand forecasts to optimize their product and channel mix and maximize the return from products produced from their farmers' milk.

SignalDemand will be used by a number of teams to support the sales and operational planning processes, enabling Fonterra to react at market speed through real-time integration and insight across the business.

We believe volatility is here to stay and that we must be able to react quickly to changes in market conditions, in a coordinated manner that spans both the supply and demand sides of our organization," said Gerard Gunnell, general manager, optimization at Fonterra. "SignalDemand will enable us to institutionalize and systematize this market-driven optimization process, allowing Fonterra to provide the business with the best insights and information available."