Frontier Hires Marketing Manager

Frontier Hires Marketing Manager

BOULDER, Colo.--Frontier Natural Products Co-op appointed Sue McCarthy asthe company's natural remedies category marketing manager. McCarthy brings both mainstreamand natural products market experience to the natural remedies category, which includesthe company's organic herbal supplement and extract lines, the Rosemary Gladstar line andHomeopathic product lines for adults, children and pets. When asked what her plans for theFrontier brand were, McCarthy stated, "To maintain the number one position in organicnatural remedies, through increased focus on our current lines and the introduction offun, innovative new products."

Petaluma Poultry Appoints Director of Sales and Marketing

PETALUMA, Calif.--Petaluma Poultry Processors hired Fred Storck as thecompany's director of sales and marketing. Storck brings more than 20 years of marketingexperience to his newly appointed position. Prior to joining Petaluma Poultry, Storckserved as director of marketing at the Golden Grain Company and as a zone manager for TheQuaker Oats Company.

Knudsen Resigns from Position

CHICO, Calif.--Bill Knudsen, founder of R.W. Knudsen Family juice brand,resigned from his current position as chairman of Smucker Quality Beverages and willtransition into a new role as beverage consultant for the company. In his new position,Knudsen's primary responsibilities will include beverage category identification,establishing opportunities overseas and focusing on major natural food industry issuessuch as the growth and role of organic products.

SPINS Announces CIO

SAN FRANCISCO--SPINS, a provider of marketing information to the naturalproducts industry, hired Mark Madsen to the position of chief information officer. Madsenbrings 12 years of technical expertise to his new position; he is a specialist ine-commerce solutions and in designing business programs to maximize data warehousinginfrastructure. "Mark's experience in e-commerce, category management and card-basedloyalty programs will help SPINS move into the next millennium with addedconfidence," said Paddy Spence, president of SPINS. "SPINS is committed tomaximizing the potential of the latest technological advances to help leverage ourposition as the leading provider of information on health and nutrition products, and welook forward to Mark's vision to enable us to reach this goal."

USP Appoints Director

ROCKVILLE, MD--The United States Pharmacopoeia (USP) announced that BillStringer will be joining USP as director, excipients and pharmaceutical waters. Stringeris an accomplished executive with proven experience in developing and managing quality,validation and regulatory affairs in the pharmaceutical environment. At USP, Stringer'sresponsibilities will be to provide scientific and professional leadership to theexcipients and pharmaceutical waters programs and to work cooperatively with the committeeof revision. In addition, he will ensure the development of high quality andscientifically sound standards to be included in the USP-NF.

Stryka Botanics Adds to Staff

CANOGA PARK, Calif.--David Ball, formerly of MW International, has joinedthe staff of Stryka Botanics Company as national sales manager. He will be based in theCanoga Park, Calif. area and will be responsible for increasing Stryka's sales and marketpresence throughout the nutritional industry.

Haisha Named Director of Public Relations & Marketing

LOS ANGELES--Ed Haisha assumed the role of public relations and marketingdirector at Irwin Naturals/4Health, Inc. With the hiring of Haisha, the company hopes toestablish credibility, positioning, brand loyalty and sales through aggressive marketingand publicity efforts in parallel traditional mediums.

CEO of South Beach Beverages Wins Award

NORWALK, Conn.--John Bello, chief executive officer of South BeachBeverages, won the Southwest Connecticut/New York Hudson Valley's 1999 "Entrepreneurof the Year" award in the emerging growth category during a banquet in Greenwich,Conn. South Beach Beverage Company is the maker of herbally enhanced refreshment beveragesthat are marketed under the SoBe name. The company, which reported a 400 percent volumeincrease in 1998, is recognized as a leader in the refreshment beverage category.

Diemer Joins Bioelements

CHICAGO--Robert Diemer has been named director of new product developmentand education for Bioelements. In this new position, Diemer will apply the knowledge hehas gained during a 30-year esthetics career to develop the next level of Bioelements skincare, spa and makeup products and in-salon services which use those products. He will alsobe responsible for training Bioelements and Conservatory Esthetics educators on the use ofthese new products and services for the salon and spa.

David Michael & Co. Adds Consultant

PHILADELPHIA--David Michael and Co. has added Dr. Robert Smith to thecompany's Strategic Alliance Advisory Board. Smith is the president of R E SmithConsulting, which assists food companies in research prioritization, accelerated projectmanagement, and the development and commercialization of new food products.

Folexo/East Earth Herb Executive Receives Award

MONTGOMERYVILLE, Penn.--Peggy Brevoort, president of Folexco/East EarthHerb, received the Natural Business Communications "Leadership in Business"award at the Third Annual Natural Business Financial, Investment and Market Trendsconference in Berkeley, Calif. Folexco recently acquired East Earth Herb to become amanufacturer of botanical extracts for the food, beverage, flavor, fragrance, dietarysupplement and pharmaceutical industries.