Fruitamins Reps Vivalues Livaform® Products

TURKU, FinlandFruitamins Ltd will represent Vivalues Livaform® product range in the EU, United States and Asian markets under a new global exclusive agency agreement. Fruitamins, a UK-based global consulting company, will be offering the Livaform® from Vivalue Oy, a Finnish self-care provider, to the high-end market and life style consumers demanding convenience and health assurance in a normal balanced diet.

Livaform® is a line of natural vitamin- and mineral-based products to supplement a healthy diet. Food supplements are presented as functional themes where the forms reflect the origin of ingredients and taste. The design-idea behind Livaform® is what you see is what you get." The tablets offer a one-per-day convenience with an all-natural sweetness and flavor system. Livaform® is formulated with stevia, anticipating the coming reform in the EU-legislation. The three first products, Daily Balance, Kids Balance and Immune Active are sold under license either under Livaform or other existing brands.

Fruitamins was founded by four industry professionals and works with business-to-business tasks globally for health and lifestyle products.