Grain Processing Unveils New Logo, Web Site

MUSCATINE, IowaGrain Processing Corp. unveiled its new corporate logo on the companys newly designed Web site. While reflective of the companys past, both the new logo and refreshed Web site are firmly focused on the future with their vibrant and contemporary looks.

We wanted to retain the look of GPCbecause were very proud of our historyyet we also wanted our image to capture the innovative and progressive culture inherent in our company, said Doyle Tubandt, president, Grain Processing Corp. Weve grown and changed over the years as a company and it was time for our logo to change, as well.

The new GPC logo is an evolution of the previous one. It still retains its triangular shape, but now it reaches outward, signifying the global nature of the companys business. The three sections of the logo build upon one another with the earth-tone colors reflecting the renewable resources as well as the natural essence that underscore GPCs ingredients. A customized font adds to the fluidity of the logo and ties it all together.

Anyone familiar with our current logo will instantly recognize the new logo as GPC, Tubandt said. Its familiar, yet more modern and vibrant. This new look better embodies who we are as a company and exemplifies the optimistic view we have of both our near-term and long-term future.

Launched simultaneously, GPCs updated Web site has a significantly more dynamic and vibrant look. Taking its design from visual cues in the new logo, users will find better navigation tools as well as more information-rich segments on product and market information.

We designed our new site from the user viewpoint, said John Thorpe, vice president of sales. This will make for a much smoother user experience and streamlined way to find solutions for every day product development challenges.