Hilton Talks Market Trends at Nutracon

SALT LAKE CITY and ANAHEIM, Calif.Consumer awareness of and participation in the functional products category is maturing and evolving, according to Jeff Hilton, partner and co-founder, Integrated Marketing Group. Further, he says supplement, functional food and beverage sectors are converging, and brands can use this market trend to better promote products.

Hilton will discuss these ideas and well as how brands can stay in front of research, development and marketing trends that will directly impact their marketplace success, at this months Nutracon and Natural Products Expo West. On Wednesday, March 9, Jeff will present Supplement, Functional Food and Beverage Trends in Product Development and Branding" from 2:50 to 3:30 p.m. in California Ballroom B of the Anaheim Hilton. And on Thursday, March 10, he will co-present Innovative Branding and Advertising Techniques for Todays Retailer" from 1 to 2 p.m. in the Anaheim Marriotts Orange County Ballroom 3 alongside Rafael Mael, marketing strategist for Brand Launcher.

The retailer education session Hilton is presenting will provide attendees with both strategic and tactical approaches to new media channels, branding strategy and changing customer behavior and expectations. Hilton and his co-presenter will discuss ways that retailers can compete in an evolved market environment with particular focus given to social media, digital marketing and loyalty initiatives.

 Integrated Marketing Group (IMG) is a marketing consultancy focused in the healthy lifestyles category, and specializes in strategic planning, branding, public relations and web design and development. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 30 years of broad-based business experience, including 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journals (NBJ) Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.

Nutracon, held March 9 and 10 at the Anaheim Hilton, is an education and networking conference for the health and nutrition industry. The conference provides insights for innovation based on science and technology, case studies and market intelligence. The Natural Products Expo West trade show runs from March 11 to 13 in the Anaheim Convention Center. Expo West is a natural, organic and healthy products trade show, with more than 3,000 exhibits and 56,000 attendees.