Identifying the Modern Grocery Shopper

NEW YORKA recent Supermarket News article delved into the mind of the modern grocery shopper and examined ways retailers are evolving to keep their cash registers ringing loudly for years to come. The article identified 10 specific types of consumers who are changing the face of grocery shopping, their traits and the places they love to shop.

Click here to find out specifics about the New Value Shopper, Techno Consumer, Health and Wellness Shopper, Underserved Consumer, Indulgent Shopper, Convenience Shopper, Channel Surfer, Ethnic Shopper, Green Shopper, and the List Maker.