IMG's Hilton to Speak at SupplySide MarketPlace

NEW YORKVIRGO's Health and Nutrition Network, host of SupplySide MarketPlace, invited Integrated Marketing Group's (IMG) Jeff Hilton will present during the education session, "Healthy Aging The Newest Cultural Shift in Health and Wellness; Emerging Market Segments in the Supplement and Functional Food Categories" on Wednesday, May 9, 11:30 a.m. to 1:30 p.m., Javits Center.

The IMG co-founder and CMO will speak on new target market opportunities for functional foods and beverages; this will follow a presentation on Natural Marketing Institute's (NMI) 2011 findings by Steve French, managing partner, NMI.

Hilton is a regular speaker at SuplySide West conferences. However, this is the first time since 2006 that he will present at the east coast show, renamed MarketPlace.

According to Hilton, the natural products industry has traditionally focused on one or two demographics, noting there are new emerging target possibilities.

IMG is a marketing and branding agency that specializes in food and beverage categories within the health industry. Hilton also presented on reaching emerging target consumers in a series of educational sessions held in Chicago in March 2012.

For a full list of events, speakers and exhibitors, visit the SupplySide MarketPlace website.