Mobile Food Marketing Hits the Road

JOHNSON CITY, Tenn.Bunge is taking marketing to an entirely new level by hitting the streets with MOE (Mobile Oil Experts) food truck that travels the country delivering the companys message about healthier cooking oils. MOE, created by Tennessee-based ad agency Creative Energy, will be on hand at the National Restaurant Show in Chicago, leading the biggest tailgate party outside US Cellular Park before a Chicago White Sox game.

Bunge is an edible oils food manufacturer and we were looking for a unique way to deliver our message that foods baked and fried in healthier cooking oils can still taste great. Our food truck, nicknamed MOE (Mobile Oil Experts), gives us a unique way to deliver great-tasting street food at key customer events around the country. We can now bring Bunge to our customers doorstep, said Bill McCullough,  Bunges marketing director.

The retrofitted, 18-foot delivery truck features a fully operational kitchen that can feed 1,200 people and has been converted to bio-diesel and utilizes used cooking oil to partially fuel the engine. Chef Adam Moore, a Bunge Oils corporate chef from Chicago, will be behind the wheel of big MOE as it travels to major food shows and restaurant chain franchisee meetings across the nation.

MOEs debut fed 350 people in late April at the annual Steak n Shake/Western Sizzlin franchisee meeting in Indianapolis. The next day, MOE invited 1,200 Dow AgroSciences employees at their Indianapolis agribusiness campus to try products ranging from veggie wontons to Oreos fried in Bunges zero grams trans fat Nutra-Clear NT, an Omega-9 canola oil.